IF YOU'RE READY TO LEAD YOUR BOUTIQUE WITH CLARITY, PROFIT, & PEACE,
you're in the right place.
FREE DOWNLOAD
BEGINNER’S GUIDE TO PRE-SELLING YOUR CUSTOMERS!
If you’re showing up consistently but still struggling with traffic, sales, or a team that just isn’t converting, you're EXACTLY who I created this guide for.
Inside, you will learn:
The exact pre-selling process we use in our bridal shop every day
How to warm up brides before they walk through your doors
The messaging strategies that build trust & urgency without feeling pushy
How to train your team to confidently guide brides toward a “yes”
The overlooked pre-appointment step that most shops miss — and why it matters
These simple shifts can lead to bigger sales, more confident staff, and less pressure to “hard sell” in the moment.
✨ Enter your info below and start selling smarter — before your brides even say hello.
I HAVE GOOD NEWS FOR YOU...
You don’t have to keep wondering where the brides (or the sales) are.
There are buyers out there—right now—looking for exactly what you offer.
You just need the right strategies to help them find Y.O.U.
And yes… it’s simpler than you think!
5 WAYS TO TAKE YOUR BUSINESS TO THE
NEXT LEVEL
Bridal Owner Success School
MONTHLY MEMBERSHIP
Bridal Owner Success School (BOSS) is your members-only coaching space designed to help you run a profitable, sustainable bridal shop without burning out.
This isn’t a course you’ll forget about after week two. This is real-time support, strategy, and community made for you, the owner.
When you join BOSS, you’ll get:
Access to a full video library of 60+ bridal-specific trainings
60+ downloadable templates
Monthly live coaching calls with Mindi & BOSS members
Direct coaching access via texting with Mindi
Quarterly check-in calls with BOSS Client Success Specialist
BONUS: Access to our Private Community group on Facebook
BONUS: An invite to our annual retreat at SomethingBlue30A — just for BOSS members
Bridal Managers Training
Turn your good manager into a great leader — and get your time back.
This full-day training equips your bridal shop managers with the tools they need to confidently lead your team, drive sales, and run day-to-day operations so you can finally step into your role as owner.
Because when your manager grows, your freedom grows too.
What’s Included:
Leadership fundamentals for bridal shop success
Operational excellence & inventory systems
Conflict resolution & customer service strategies
Sales coaching & close rate mastery
Marketing & vendor collaboration
Vision planning & goal setting
In-Person Bridal Business VIP Day
What would it feel like to have someone walk through your bridal shop with you — not just to observe, but to truly help you lead better?
As part of my VIP Day, I come to you, in your space, and we do a deep-dive audit of your entire business — together.
We walk through your operations, your store layout, your systems, your team, your numbers, and the behind-the-scenes details that often get overlooked when you're just trying to survive the day-to-day.
This is your day to step out of the weeds and get a fresh, expert perspective on your business with real, hands-on strategy.
Here’s what we can tackle together:
Reducing staff turnover & training strong leaders
Eliminating bottlenecks in your sales & operations
Creating a plan to manage debt and improve cash flow
Building clear hiring, onboarding & accountability systems
Developing your brand story + marketing that actually works
Getting control of your inventory, margins, and cost of goods
Setting up referral programs & compensation plans that retain talent
Structuring your business with long-term goals (including retirement!)
Golden Ticket Experience
The Golden Ticket Experience is the ultimate in-person, behind-the-scenes experience at Something New in beautiful Colorado Springs. This is a behind-the-scenes, one-day event open to only 10 bridal shop owners and their one guest, so sign-up now!
What does the Golden Ticket include?
Lunch and Dinner with Mindi, Jordan, and attendees
A behind-the-scenes Store Tour of Something New: walk with Mindi through her store to see her designs, systems and processes in practice; plus get to watch her team huddle, execute rotation, and see the sales floor that transforms the sale into an experience in action. Photos & video is welcome! Relational benefits for networking with stores like you
Teaching Time
Confidential Q&A
BONUS MATERIAL including format for private label magazine, quarterly stylist observation forms, daily systems checklist, menu for vendor partnerships, observing huddle with our team, meeting Mindi's contact for all branded materials.
...and MORE!
Invite Mindi to Speak
Inspiring, faith-filled, and straight from the heart.
Whether you're hosting a conference, team event, or leadership retreat, Mindi brings the perfect blend of real-life experience and practical wisdom to every stage.
As a bridal shop owner, business coach, wife, and mom — she speaks from the heart of what it means to lead in both business and life. Her sessions are filled with truth, encouragement, and proven strategies that empower women to rise in leadership without losing who they are.
Popular Speaking Topics:
Faith & Business: Building a healthy foundation that lasts
Leadership in the Bridal Industry
Balancing Business and Motherhood
Marriage, Mission & Co-Leadership as Christian Entrepreneurs
Scaling with Systems (Without Losing Your Soul)
HI THERE! I'M MINDI!
BOUTIQUE OWNER, BUSINESS COACH & INDUSTRY STRATEGIST. I’M SO GLAD YOU FOUND YOUR WAY HERE.
I’ve spent nearly two decades in the bridal industry, building a multi-million dollar boutique and coaching over 1000 store owners across the globe. I’ve served more than 15,000 brides and generated over $40 million in lifetime store sales.
From buying trips and team management to marketing, merchandising, and leadership—I’ve lived every angle of what it takes to run and scale a successful store.
Now? I teach boutique owners like you how to lead with clarity, grow with confidence, and finally stop guessing your way through business so you can build your traffic, team, profit, & future!
When you learn how to lead well and market smart, you build a business that actually supports your life—not the other way around.
So the real question is…
Are you ready to grow on purpose?
DON'T TAKE OUR WORD FOR IT...
Hear some BOSS success stories
A LITTLE FREEBIE
to help you step into the role of confident leader and booked-out bridal expert you were always meant to be.
SMART STRATEGIES = REAL RESULTS
BOSS Members have paid off debt, boosted profit by 30%, and finally taken REAL time off.
Smart Strategies for Bridal Owners
Real Stories. Real Shops. Real Results.
Running a bridal shop can feel isolating -- like no one truly gets what it takes behind the scenes. That's exactly why I created the Bridal Owner Success Stories podcast: a space where boutique owners like you can hear real conversations, real challenges, and real wins from women who are walking the same path.
In every episode, different bridal shop owners from across the country will talk about what's actually working -- from sales strategies to leadership lessons, inventory burnout recovery, and everything in between.
Tune in weekly and get re-inspired by what's possible when you start leading with clarity, strategy, and heart.
LIFE IS WORTH CELEBRATING!
The Something New Show is hosted by entrepreneur & bridal shop owner, Mindi Linscombe. Each fun episode is focused on "How to create a life worth celebrating!". Following along, learn from our variety of intriguing guests, and have some laughs along the way! Cheers!
